| Ad/ Promotional Film Campaign |
| Client |
|
Pernod Ricard India Pvt. Ltd. |
| Brand |
|
Imperial Blue |
| Agency |
|
Ogilvy & Mather |
|
|
|
| Cultural Context |
|
The blue colour worker is stressed out all day and loves his evening drink to escape all the hardships of life. |
Solution
|
|
To make a light-hearted communication that brings a smile to our consumer and helps him escape the hardships of the day. In turn, our consumer feels that Imperial Blue is one brand that helps him lead the burden of life with a smile on the face. |
Audience
|
|
Sec A, Male, mainly blue collar, alcohol drinkers in metros and small towns. |
