| Writing for Film Advertising | ||||
| Awards |  |
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| Client | InFocus India | |||
| Brand | InFocus Phones | |||
| Agency | BBH Communications India Pvt Ltd | |||
| Scale & Location |
The campaign was run on digital. Using everything from Facebook and Twitter to YouTube. The films ran on YouTube, garnering over 7.5 million combined views in the process. | |||
| Cultural context |
Nowadays, many people use emoticons when they’re texting other people. However, more often than not, they do not know what these emoticons mean. | |||
