Writing for Film Advertising
Awards
Client InFocus India
Brand InFocus Phones
Agency BBH Communications India Pvt Ltd
Scale & Location
The campaign was run on digital. Using everything from Facebook and Twitter to YouTube. The films ran on YouTube, garnering over 7.5 million combined views in the process.
Cultural context
Nowadays, many people use emoticons when they’re texting other people. However, more often than not, they do not know what these emoticons mean.