| Writing for Film Advertising |
| Client |
|
Star Sports |
| Brand |
|
Star Sports |
| Agency |
|
Star India Pvt. Ltd |
|
|
|
Cultural Context
|
|
India and Pakistan is the most celebrated rivalry in the world of cricket. And the head-to-head tally in the ICC World Cup makes it even more interesting. Team India has managed to beat Pakistan every time they played each other. Hence this very fact became the idea of our communication. |
Solution
|
|
Pak had never beaten India in a World Cup. Our first film showed a Pakistani fan waiting since 1992, to celebrate their first ever victory over India. This film started a friendly banter between fans of both countries. For India’s next game against South Africa, we surprised everybody by poking fun at ourselves. The campaign became the story of the World Cup for fans across the world. |
