| Apps |
| Awards |
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| Client |
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Hindustan Unilever |
| Brand |
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Lakmé© |
| Agency |
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The Glitch |
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| Brief |
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Our main objective was to narrow the gap between hassle free make up trials and seamless ecommerce plug-ins through an app. So during the Lakmé© Fashion Week 2015, our aim was to ensure there was a clear push towards trying the new range of Lakmé© products minus the hassle of going to the kiosk. |
Scale & Location
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Mobile Operating Sysytem: On Android and iOS operating systems |
Solution
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Our solution came from what can link Indian women to makeup with a smooth and hassle-free trial and error process? An app! An App that gives the power to experiment makeup with hassle-free trials and a convenient e-commerce link. We went with the mantra of try before you buy and managed to do the-never-seen-before, with India’s first real-time makeup simulator app – Lakmé© Makeup Pro. |
