Websites | ||||
Client | Penguin India | |||
Brand | Pandeymonium | |||
Agency | Ogilvy & Mather | |||
Brief | Piyush Pandey’s book ‘Pandeymonium’ was up for release. People looking for it online needed to find something interesting that would give them a taste of what Piyush stood for. | |||
Solution |
We created a microsite for the book that would tell people what they needed to know – Piyush illustrate how interesting and crazy the book was going to be, and made sure that every person who visited got a completely different experience of the site. We even included an Easter Egg in the code to surprise users – different letters were synced to different videos. |