| User Experience Design (UX) |
| Awards |
|
 |
| Client |
|
Hindustan Unilever |
| Brand |
|
Lakmé© |
| Agency |
|
The Glitch |
|
|
|
| Brief |
|
Our main objective was to narrow the gap between hassle free make up trials and seamless ecommerce plug-ins through an app. So during the Lakmé© Fashion Week 2015, our aim was to ensure there was a clear push towards trying the new range of Lakmé© products minus the hassle of going to the kiosk. |
Solution
|
|
Our solution came from what can link Indian women to makeup with a smooth and hassle-free trial and error process? An app! An App that gives the power to experiment makeup with hassle-free trials and a convenient e-commerce link. We went with the mantra of try before you buy and managed to do the-never-seen-before, with India’s first real-time makeup simulator app – Lakmé© Makeup Pro. |
