Animation & Illustration for Websites & Digital Design
Awards
Client Titan
Brand Fastrack
Agency DDB Mudra Group
Brief Fastrack’s answer to getting the youth to pledge to a social cause, in a manner that’s quirky and irreverent. Without showcasing any products, make some noise about the brand and all that it stands for.
Show how an individual can Never Have A Never Have I Ever moment in a fun and interesting way.
Viewing Instructions
 You must check these out for sure:
The gifs came to life after a long process of ideation to illustration to animation. Do through all the different ways you can support a cause with a Fastrack twist.
Pledging to a cause allows you to enter your name and share a unique gif to all your friends and followers stating that you have opted to support a cause in this fun new way!
Solution
 We built a simple microsite that did not have any products being featured but only spoke the language of the brand. We gave people a multitude of options to support their cause in the form of unique illustration gifs which was inspired out of LED art. We made these gifs shareable and added a degree of personalization wherein people could add their name, pledge for the cause and share it.