| Animation & Illustration for Digital Marketing | ||||
| Client | Aditya Birla Fashion & Retail Ltd | |||
| Brand | Allen Solly | |||
| Agency | Razorfish India | |||
| Brief | The Grammys commands a huge fan base in India with genuine music lovers following every moment of the event. However, brands seem to have totally ignored this audience and no one tapped into the opportunity to engage with them. Allen Solly wanted to have a meaningful interaction with this audience that resonates the brand’s mood. |
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| Solution |
The idea was to use a quiz format asking people to guess the name of the album & artist through a colourful creative that was a rendition of the album cover with a touch of ‘Solly’. We used a mix of past Grammy winners and the nominees of 2015. Music from different genres was considered for versatility. Creatives had the Stag as the central piece to build clear brand connect. | |||
