| Animation & Illustration for Digital Marketing | ||||
| Client | Rohit Khanna | |||
| Brand | Hero MotoCorp | |||
| Agency | BC Web Wise Pvt. Ltd. | |||
| Brief | Create a microsite to showcase Hero MotoCorp’s CSR initiative for Girl Child Education – Hamari Pari. | |||
| Solution |
Empowering the girl child leads to empowerment of the nation Empowering the girl child with education… – Gives girls the skills, knowledge and confidence to take decisions that improve their lives and of those around them – Improves girls’ social standing and provides better opportunities – Snowballs into prosperity for the nation |
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| Viewing Instructions |
The narrative follows Pari who encounters social evils & wards them off with her “Magic wand” From Child Marriage to Domestic Abuse, Pari faces evils of our society with fierce conviction, rescuing the girls & women in distress As we get the end of the story, the Pari’s wings transform into a school bag, and the Magic Wand into a pencil Reinforcing that education of girl child. |
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