| Writing for Film Advertising | ||||
| Client | Clues Network Private Limited | |||
| Brand | ShopClues.com | |||
| Agency | Enormous Brands | |||
| Cultural Context |
The ‘Ghar Wapsi Sale (Returning Home Sale), received extensive coverage in the media, its nomenclature being reminiscent of the politically sensitive topic of reconversion. The advertising campaign speaks of how to turn the primary negatives of the Indian commute (Extreme crowds and boredom) into reasons for shopping on ShopClues instead. |
|||
| Solution |
To stand out in the highly saturated Indian e-commerce market, ShopClues had to think smart. We capitalized on the growing trend of people shopping on their mobiles while travelling home from work. This is when we launched the concept of ‘commute commerce’ by creating ‘Ghar Wapsi’ sale, & offering discounts during their commute time: between 6 to 9 pm, thereby making their journey back interesting. | |||
| Audience |
Potential consumers from Tier 2,3 Indian cities. Broadcast – nationally. | |||
