| Illustration for Advertising | ||||
| Awards |  |
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| Client | Spenta Corporation Pvt. Ltd. | |||
| Brand | Spenta | |||
| Agency | ideas@work advertising pvt ltd | |||
| Brief | Spenta, is a two-decade old, Mumbai-based builder. They’ve built landmarks in almost all parts of Mumbai. They asked us to design posters for their stall for a trade exhibition (MCHI) that would capture the fact that their presence is well-known all over the city. |
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| Scale & Location |
The posters were put up at the trade exhibition. After the response it got, the client decided to incorporate the same in the corporate identity. | |||
| Solution |
The posters resemble: Chor Bazaar, one of the largest flea markets in India. The black & yellow taxis that have been an integral part of the city since 1911. The local trains, the most popular mode of transport in Mumbai. Iranian restaurants that have been around since the British. Dhobitalao (Washerman’s Lake), a neighbourhood in the city where linen is washed. |
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