| Illustration for Advertising |
| Client |
|
Perfetti Van Melle |
| Brand |
|
Mentos Sour Marbels |
| Agency |
|
Ogilvy & Mather |
|
|
|
| Brief |
|
Perfetti Van Melle wanted us to create a campaign for its brand Mentos Sour Marbels to communicate the fact that its taste is extremely sour. Having communicated in the past that sourness of Mentos Sour Marbels has an extreme effect on your taste buds, we were asked to push the envelope farther than ever before. |
Scale & Location
|
|
The campaign was released in a leading national daily for Delhi/NCR and Madhya Pradesh. |
Solution
|
|
Using the idea of exorcism, we portrayed that the taste of these marbels is so sour that it can scare even the evil spirits away. In an extensive exercise, we created 3 ads, featuring three different forms of exorcism. Then we developed the final creatives with mixed-media, using clay relief work and authentic tribal art to give them a unique character. |
