| Interactive Film Advertising |
| Client |
|
Tata Sky |
| Brand |
|
Daily Recharge |
| Agency |
|
Ogilvy & Mather |
|
|
|
| Navigational Instructions |
|
https://www.youtube.com/watch?v=pEi76d5hkQ8&list=PL5fB3KqWQsbqI3FSeywEibo9WwgNNhatL. |
| Solution |
|
When in love people find reasons to meet each other everyday. To launch our DTH recharge voucher with a day’s validity we told Manu and Neelu’s story. A young pair who fall in love instantly and then find a convenient reason to meet every day, the Tata Sky Daily Recharge. 13 interactive films were released each day with three alternate options for the viewer to pick and take the series forward. |
Audience
|
|
To launch our DTH recharge voucher with one day’s validity, the TG was TV viewers throughout India. |
