Innovative Use of Radio
Client Uber
Brand Uber
Entrant Club FM
Brief To create a unique radio contest for the breakfast show that would integrate the brand Uber well into the content
Solution
We decided to use the frequency of the station – 94.3 as the catch for the contest and integrate it with the timing that people book their Uber ride, 9.43 am (peak time for Cochin travellers)
Listeners who were tuned in to Club FM 94.3 had the chance of getting 94.3% discount on their Uber ride if they started their ride exactly around 9.43 am
Audience
The promo campaign was heard by more than 2 lakh listeners in Cochin