| Sound Design & Use of Music for Radio Advertising |
| Awards |
|
 |
| Client |
|
Armaanh corporation |
| Brand |
|
Metro Mattresses |
| Agency |
|
Dentsu India |
|
|
|
| Brief |
|
To make a small fish stand out in a big pond. No one even knows about Metro Mattresses and neither was the ATL budget big enough to make it top of mind. The brief was simple, make Metro stand out in as less a budget as possible and the client wanted to spend on radio for the reach of it. |
Cultural Context
|
|
One of the radio takes on a very india centric lullaby- La la lorri which is a part of our pop culture and is the most famous lullaby across India. And it tells the story of a naughty kid who refuses to sleep. |
Solution
|
|
To highlight the proposition that Metro Mattresses = great sleep. We decided to use lullabies as a carrier of the message but with a creative twist. |
Audience
|
|
SEC A+, Urban Metro Families who look for hi end mattresses at affordable prices. |
