To get people of Kerala to cheer the Women’s team in its World T20 campaign. Usually there are lot of campaigns on supporting women however the Women’s Cricket team is not given much publicity for the matches they play or their performance on the field so we decided to get the listeners of Club FM in Kerala to support the Women’s T20 Cricket team that was participating in the World T20.
Solution
While Indians were sad about the first T20 loss that India faced to New Zealand not many realised that the Womens’ Team won their first match against Bangladesh on the same day. We were able to communicate this message effectively to the listeners of Kerala who appreciated our initiative
Audience
The commercial was targeted to more than 5 lakh listeners of the sate of Kerala
