| Branded Film Content & Entertainment – Sponsored | ||||
| Awards |  |
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| Client | Nestle India Ltd. | |||
| Brand | Nestle India Ltd. | |||
| Agency | SapientNitro | |||
| Brief | Many brands in India complete 100 years and Nestle is one of them. But if we have completed 100 years in India then why should the consumer care? How can our 100th anniversary be a reason for people to connect with us? We chose not to dwell on the glories of the past rather looked forward to the next 100 years. We decided to commemorate our 100 years by aiming to improve the health of India. | |||
| Cultural Context |
We realized that running is the easiest and most accessible way to stay fit. Since the aim was to make running a phenomenon in India, we wanted to create a campaign that would inspire a nation. What we were looking for was an inspiring and motivational figure. We were looking for a hero that would partner us in inspiring India for the next 100 years. | |||
| Solution |
The idea was to celebrate the 100 years of Nestle in India and reaffirm our philosophy of good food, good life for the next 100 years to come. We thought if a 100-year-old company wants to make India a healthier and fitter nation then what better way to do this than by getting a 104-year-old man to start it off for us. From this was born our campaign idea #100andRunning. | |||
| Audience |
We used Fauja Singh as a motivational figure to inspire people of India. | |||
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