| Branded Film Content & Entertainment – Non-Fiction up to 5 mins | ||||
| Client | OLX.IN | |||
| Brand | OLX.IN | |||
| Agency | Kadhai Films | |||
| Brief | Chennai celebrating its 376th year – OLX.IN pays tribute and celebrates the tradition of selling in this city by making a video with the ‘sounds of selling’ in chennai. The idea is to celebrate the idea of selling which is OLX’s positioning in the online space. | |||
| Cultural Context |
Chennai has a legacy and a very important role in country’s history. For its rootedness in culture to one of the biggest metropolitan. The people from every walks of life have always connected their memories back to the city. One of the things that formed their memory scape is the sound of the street vendors and the business’ of the city. | |||
| Solution |
The common factor between OLX and the tradition of business in chennai is selling. Celebrating the city’s 376th anniversary, we decided to make a non fiction video by mashing the sounds and making a catchy track made up of the sounds of the vendors selling wares (recorded on location for authentic texture). This connect urges the people to share on social media. | |||
| Audience |
People of Chennai, Localites, and Lovers of the city (Chennai). | |||
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