| Use of Music for Film Advertising |
| Client |
|
Unilever |
| Brand |
|
Surf Excel |
| Entrant |
|
Absolute Productions |
|
|
|
| Cultural Context |
|
The film Surf Excel Ramazan has a backdrop of Ramazan Festival – one of the major festivals of Islam. It showcases the enthusiasm and the bonds amongst people during the festival through a set of events. |
Solution
|
|
The objective of this campaign was to initiate a new conversation around the brand during Ramazan. This would hopefully build new bonds, and cement the relationship of the brand with people of the Islamic Faith. |
