Use of Music for Film Advertising
Client Unilever
Brand Surf Excel
Entrant Absolute Productions
Cultural Context The film Surf Excel Ramazan has a backdrop of Ramazan Festival – one of the major festivals of Islam. It showcases the enthusiasm and the bonds amongst people during the festival through a set of events.
The objective of this campaign was to initiate a new conversation around the brand during Ramazan. This would hopefully build new bonds, and cement the relationship of the brand with people of the Islamic Faith.