| Use of Music for Film Advertising | ||||
| Client | Havells India Ltd | |||
| Brand | Havells | |||
| Entrant | Absolute Productions | |||
| Cultural Context | The sequence of this film has a backdrop of an old folk dance of Tamil Nadu- Puliyattam (means Tiger Dance). Through a humorous fight amongst the tigers, the film makes a proposition stating that Havells wires doesn’t catch fire. | |||
| Solution |
A proposition that Havells wires don’t catch fire. Target Audience: Traders, people building their own homes & home owners | |||
