We created an activation that challenged consumers to open a box – not with their hands but rather with their minds. Consumers had to wear Neurosky – a mind-reading headset that analyzed their concentration on a scale of 1-100. The box would open every time the value hit 100 upon which they would be rewarded with KFC goodies including a year’s supply of KFC and a ticket to Nashville, USA.
Insight
According to a report published by Microsoft, the human attention span is lesser than that of a goldfish. We wanted to tap into this insight and shape an experience that helped consumers connect with facets of their personality that not only brought them closer to the brand but also to themselves.
