Live Experience
Client Nidhi Hola
Brand GoDaddy
Entrant tbwa/india
Cultural Context India is witnessing a start up boom. With more and more small businesses going online, the need for a reliable partner when it comes to hosting and related tools have become very important.
Solution The idea was to catch small busines owners in the real world and let them feel like how their customers feel when the site doesn’t work well. All the common problems were simulated at the store. Lights going off, cashier frezzing from time to time, the OPEN sign being flipped to CLOSED were some of the gags played real time on customers.
Insight The stunt took place in a supermarket. The common problems that customers of small businesses face online were simulated in the physical world. The footage of the stunt was edited into four videos for social media