The ideas for the activation was to bring the legendary taste of KFC Nashville Chicken to India. The TG was 18-35 years – young adults & working professionals.
Solution
According to a report published by Microsoft, the human attention span is lesser than that of a goldfish. We wanted to tap into this insight and shape an experience that helped consumers connect with facets of their personality that not only brought them closer to the brand but also to themselves. We created an activation that challenged consumers to open a box – with their minds.
