How BMW Hijacked Audi A4’s Launch with Real-Time ‘Search Predictions’?

Use of Data
Client		Monish Nangrani
Brand		BMW India
Entrant		Isobar

Brief		Due to competition launches, the consideration for BMW cars was getting affected. With the new Audi A4 launch, there was a possibility of drop in sales for BMW in Q3. The objective was clear – Spoil the competition launch party and drive consideration for BMW 3 Series.
Solution		Our idea was to leverage technology and automation smartly to make an impact & drive consideration for BMW while targeting the audience in real-time across google and youtube for Audi A4. Automation ensured “Zero human intervention” in the campaign and ensured 100% visibility on Audi’s searches. Cross-device real-time bids ensured presence when & where it mattered the most.