Ad/ Promotional Film 31 / 60 sec
Client ITC Ltd.
Entrant Ogilvy & Mather
Solution To make this communication stand out we needed a brand ambassador who had overcome setbacks and injuries. Saina Nehwal had become a role model for not just kids but also for their parents. From Commonwealth to World Championship to Olympics, she was a living example of performance and achievement. She was a perfect fit for what Savlon wanted to stand for – The Unstoppable Spirit.
Insight Pan India TV spot & Online ads, and on Savlon’s Facebook page. Duration: July 2016 – Present

The TVC was viewed more than one million times garnering more than two thousand shares and over two hundred conversations. (Source: Facebook, Twitter and Youtube).