Client Nestle
Brand Nestle
Entrant Famous Innovations
Brief Every year, over 20 million girls drop out of school. Despite this, girl child education is a cause that has been sidelined. How could we refocus the spotlight on this much-ignored cause?
Nestle decided to adopt a cause that India had sidelined. That of girl child education. Partnering with Project Nanhi Kali it made a very special kind of donation – the taglines of its most popular brands, KitKat, NescafĂ© and Maggi. The new taglines supported the cause of girl child education getting people to visit and donate. Turning carriers of food into carriers of hope.