| Ambient | ||||
| Client | Nestle | |||
| Brand | Nestle | |||
| Entrant | Famous Innovations | |||
| Brief | Every year, over 20 million girls drop out of school. Despite this, girl child education is a cause that has been sidelined. How could we refocus the spotlight on this much-ignored cause? | |||
| Solution |
Nestle decided to adopt a cause that India had sidelined. That of girl child education. Partnering with Project Nanhi Kali it made a very special kind of donation – the taglines of its most popular brands, KitKat, Nescafé and Maggi. The new taglines supported the cause of girl child education getting people to visit nanhikali.org and donate. Turning carriers of food into carriers of hope. | |||
