Use of Social Platforms
Client Flipkart
Brand Flipkart
Entrant Dentsu Webchutney
Brief With one of the most humongous Instagram fan communities (260K followers), Flipkart wanted to elevate its fan base to a shopper base. The challenge was to make this happen within Instagram itself- a platform that hadn’t made itself too conducive to direct shopping + easy outlinking.
We noticed that hearting images on Instagram could talk a huge deal about shopper behavior. Apart from just being likable, these images usually encompass the products that we’d like to own. So through Instagram Direct, we transformed every Instagrammer’s newsfeed into a personalized Flipkart wishlist. Introducing ‘Flipstakart’: an all-new way to ‘cart what you heart’ on Instagram.