Photography for Advertising
Client Peppermint Clothing Pvt Ltd
Brand Peppermint
Entrant Autumnwinter communications & design
Brief Peppermint is a leading kids-wear brand, especially for girls.The challenge here was to follow up with the success of the last year Spring-Summer Campaign, with a new one that’s just as insightful,creative and inspired from the brand tag line and philosophy,For Your Little Princess.Clothing for the girl kids in the age group of 1-14 years from SEC A & B Households.
Scale & Location Campaign was executed PAN INDIA in Large format store, Multi-brand outlets, Dealer stores and in-house branding.Campaign was executed from November 2016 and is used till date.
With Peppermint’s whimsical new floral collection,we literally brought to life every little girl’s floral diary,in the form of an interactive,larger than life storybook-displaying the clothes in a fun, interesting and memorable way.
Insight Every little princess has a personal diary,where she scripts out her dreams and fantasies,gives voice to her secrets or imagination, and keeps for company as she explores the world.

The campaign has received a very good response from customers and also has led to increase in sales.