Digital / Direct Response
Client Bajaj Electricals Ltd.
Brand Bajaj Electricals
Entrant ibs
Brief Bajaj Electricals is one of the most trusted brands with a legacy of over 75 years. Every year, it acquires millions of new customers, and over 1 million of them register with their contact details to get installation and demonstration services. Our challenge was to make these customers our loyalists and impact sales.
Loyalty is a two-way street. By delighting unsuspecting customers, we gave them a reason to believe that we’re always looking out for them. With every new delight, they grew fonder of the brand, and were hence open to evangelising it.