Digital Installations
Client Gatorade
Brand Gatorade
Entrant Dentsu Webchutney
Brief Gatorade, the world’s no. 1 sports drink, helps replace what you lose in sweat. The challenge was to demonstrate this science in a fun yet effective way and also explain how exactly the sports drink works for your body.
Scale & Location The activation was carried out at various branches of Fitness First Gym across Delhi-NCR.
We created a vending machine that encouraged users to first work up a sweat by doing any physical activity and then stand in front of the machine. If a user is sweating enough, the machine automatically dispensed a Gatorade! We used Thermal Imaging to assess a user’s body heat and when it reached a pre-determined threshold, the machine dispensed a Gatorade.