Technological Innovation
Client Zero Budget Agency
Brand Fat Feed Fashion
Entrant Response India
Brief A fashion label designed using Instagram, borne out of an unique Instagram page @FatFeedZero. Each picture links to another and tells its own unpredictable story. The intrigue of how the images fall into place interests designers, artists, creative individuals – forming an engaged global community. The community’s love for Fat Feed had to turn into something tangible, which led to Fat Feed Fashion.
art and technology to create a one-of-its-kind contemporary fashion label. The label’s fashion prints are completely designed using its instagram feed @FatFeedZero – leading Fat Feed to go from Instagram to Insta-fashion. Its instagram page also markets and sells its products to a participative and captive audience who already love the design.