Ad/ Promotional Film 31 / 60 sec | ||||
Client | Borosil | |||
Brand | Larah | |||
Entrant | Sideways | |||
Solution | Larah Dinnerware wanted to stand for stunning designs and the idea -Plates so beautiful they make even everyday food special – brought this to life in an insightful yet humorous way. At times, it’s the presentation, not the flavour that elevates food, a thing many people experience at high end restaurants. The ad played up this relatable situation, connecting with audiences instantly. | |||
Insight | Concentrating on general entertainment, movie and lifestyle channels, the ad was aired in Hindi speaking zones, West Bengal and Kerala. Apart from television, the ad was also promoted on social media and ran on 245 Inox screens across India. The TV media plan was focused on the festive gifting season while the other mediums continued airing the ad for a longer time. |