| Use of Social Media | ||||
| Client | Akanksha Foundation | |||
| Brand | Akanksha Foundation | |||
| Entrant | Ogilvy & Mather | |||
| Brief | Akanksha constantly faces a shortage of teachers. Our reasearch showed 40% of our teacher applicants comprise corporates wanting to quit their 9-to-5 to try teaching. We wanted to increase engagement with corporates to drive up teacher applications. | |||
| Solution |
President Obama is easily the world’s most popular head of state. While his term was coming to an end, it was a trending subject even in a country like India, 12000 KM away from where the President resides. To piggy back on this popularity and turn the world’s attention to the challenges of Akanksha, the cute students made President Obama a job offer like no other – that of becoming their teacher. | |||
