Bajaj Auto on its historic journey, was launching a new Indigenous motorcycle with the metal of INS-Vikrant –India’s great warship Bajaj “V” contains the metal of the India’s Herculean Naval aircraft carrier INS Vikrant. The brand wanted to create curiousness & talkability about INS-Vikrant’s legacy & its association with Bike.
Solution
Today, the educated Indian has grown to be inquisitive about India and its development. The patriotic quotient of our TG in the Modi era has been on a consistent rise. Content discovery & consumption today for youth is driven by video & social platforms like Facebook,YouTube. The strategy was to connect consumers at an emotional level.Hence, content platforms like Native & social gained prominence.
