Ad/ Promotional Film 61+ sec | ||||
Client | Pernod Ricard India Private Limited | |||
Brand | Royal Stag Barrel Select Large Short Films | |||
Entrant | River Advertising | |||
Solution | We collaborated with India’s biggest film festival, The Mumbai Film Festival (MAMI) to create a short film competition and showcase the winning short film at the Festival. We made a 3-minute short film to inspire them and create something authentic and powerful With over3 lakh views in less than 10 days, the film garnered more than 350 original films as entries | |||
Insight | The Mumbai Film Festival attracts discerning audience that appreciates quality cinema. Therefore, even the biggest films from across the world go through a rigorous process before they get selected to be showcased. Large Short Films with its credible collaboration, created a contest which invited some of the most authentic short films from aspiring directors |