Ad/ Promotional Film 61+ sec
Client Johnson & Johnson
Solution Here we launched a digital campaign –‘#HowWeSleep’ that captured the struggle of parents and invited new parents to share their interesting ways and struggles so that other parents know that they are not alone. Parents Johnson’s for capturing and reflecting their struggle, to which the brand responded with a solution – the new way to sleep – with the Johnson’s 3-step bedtime ritual.
Insight Being a parent means giving up on sleep. Every night parents resort to devising their own tricks to put their babies to sleep and these can get as helpless as moving a tissue across the baby’s face pushing them in a pram in great speed to placing the baby on a washing machine. There is desperate need for a solution.