Use of Branded Content
Client Pepsico India Holdings Pvt Limited
Brand Pepsi
Entrant Mindshare
Brief There are many households in India, struggling to have any lighting in their homes even during the day. So, when Pepsi came up with an innovative solve for this “with a bottle of Pepsi at centre”, we decided to give the millennials another reason to have Pepsi this Diwali.
We tied up with global foundation LOL & installed empty Pepsi bottles filled with water & bleach on house rooftops which enabled absorption of solar energy & illuminated houses & streets in GJ&TN villages. Content was brought alive via digital film that spread organically across YT. We retargeted users with other testimonial videos of villagers & urged consumers to join the cause by donating.