The main objective was to enhance connect and engagement with the audience using the Digital medium. The communication amplified the message of “connection to the brand” and make Doublemint an important part of the consumer’s life as far as making meaningful connections in romance is concerned. The primary target audience was 18-25 years youngsters from the SEC A, B and C
Solution
Doublemint decided to recreate the magical Sarah and Juan story which captivated millions of hearts around the world. So as we created the love story of Naira and Adi, in a truly Indian context. And to become a part of every Indian love story, we turned to the most popular sharing platform for youngsters, Twitter, creating the world’s first book of Twitter Love Stories.
