Earned Media ; Large Business
Client Star India Private Limited
Brand Star Plus
Entrant Ogilvy & Mather
Brief With a brief to challenge stereotypes and change the mindset of Indian patriarchal society towards a woman’s potential, we set off to reflect the emerging woman of today. And, what better day to do it than on Women’s Day. The target audience includes all females, Age 15+ Class A/B All Hindi Speaking Markets.
The film tells a simple, sweet yet powerful story of the happy result of a newer way of thinking. It’s a tribute to the women who succeed and to men whose progressive thinking makes them stand by, and not in the way of, women realising their potential. Aamir Khan brings great credibility and empathy to the role of a father whose progressive thinking gives his daughters the freedom to flourish.