Earned Media ; Large Business
Client Star Network
Brand Star Plus
Entrant Ogilvy & Mather
Brief Today women are changing the world. But the stereotypes surrounding them are far from changing. Star Plus launched a new set of shows to portray the limitless potentials of women and break stereotypes shackling them. Though Star Plus was reaching women through their shows, the other half of the population – men, were not being reached. How could we talk to men about Star Plus’ Nayi Soch?
Solution Star Plus collaborated with the most loved cricketers of India to launch the Wear Her Name Campaign. To bring back the forgotten names of our mothers by changing the names on their jerseys to their mothers’ name. Becoming the huge point of conversation and inspiring millions of people to do the same. After all, why should our mothers’ name be forgotten?