| Digital / Direct Response | ||||
| Client | Make Love Not Scars | |||
| Brand | Make Love Not Scars | |||
| Entrant | Ogilvy & Mather | |||
| Brief | Objectives: Help acid attack survivors become a part of society through employment.
Target audience: Potential employers- individuals, corporate entities that could hire acid attack survivors. Also people active on social media, who could spread the word. The campaign launched on social media on 28th November, 2016 and is on-going. |
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| Cultural Context | In India thousands of acid attacks happen each year. A horrific and painful experience that gets worse by the day. These victims are forced to lead a life of isolation even years after the attack because of the way they look.They feel shunned and ostracised in society for no fault of theirs. | |||
| Solution |
Acid attack survivors are made to feel unwelcome in society. The best way forward to change that was to find employment for them. But society was not ready to look at them, let alone work beside them. We created the world’s first job portal for acid attack survivors where instead of written CVs we had video CVs. So employers faced survivors who were ready to face the world. | |||
