Advertising & Marketing Communications – PSA
Client Cancer Patient Awareness Association
Brand Cancer Patient Awareness Association
Entrant Ogilvy & Mather
Brief To raise awareness about how men can be victims of breast cancer too.
Cultural Context Breast Cancer among men is increasing at an alarming rate. People aren’t aware of the fact that even men can be victims of breast cancer.
We are a country that believes in homemade treatments. Regular medical check-ups aren’t very popular till date. So through medium of radio, we list out simple steps to check for any signs of Breast Cancer.