| Advertising & Marketing Communications – PSA |
| Client |
|
Cancer Patient Awareness Association |
| Brand |
|
Cancer Patient Awareness Association |
| Entrant |
|
Ogilvy & Mather |
|
|
|
| Brief |
|
To raise awareness about how men can be victims of breast cancer too. |
| Cultural Context |
|
Breast Cancer among men is increasing at an alarming rate. People aren’t aware of the fact that even men can be victims of breast cancer. |
Solution
|
|
We are a country that believes in homemade treatments. Regular medical check-ups aren’t very popular till date. So through medium of radio, we list out simple steps to check for any signs of Breast Cancer. |
