Star Plus collaborated with the most loved cricketers of India to launch the Wear Her Name Campaign. To bring back the forgotten names of our mothers by changing the names on their jerseys to their mothers’ name. Becoming the huge point of conversation and inspiring millions of people to do the same. After all, why should our mothers’ name be forgotten?
Insight
Star Plus launched had launched a new set of shows to break stereotypes around women. Though it was reaching women with its new shows, they could not reach the other half of the population – men. That’s why, Star Plus decided to use cricket as a platform to do the job.
