Asian Paints’new range of SmartCare solutions for waterproofing for which, a tri-episodic series of comedies were conceptualised to drive home the brand message.
Insight
Consumers treat their contractors with an element of suspicion. By using the device of a lie-detector interrogation, we highlighted how a Contractor who proposes SmartCare as a solution to all water-proofing problems emerges as an honest and confident expert even when put through the toughest test. Our campaign targeted each problem area caused by water seepage and its corresponding solution.
