Live Experience
Client Star Network
Brand Star Plus
Entrant Ogilvy & Mather
Cultural Context Our mothers give us life. They have an equal contribution in making us what we are, just as much as our fathers have. But when it comes to our names, we only get it from our fathers. And our mother’s name gets lost forever.
Solution Star Plus collaborated with the most loved cricketers of India to launch the Wear Her Name Campaign. To bring back the forgotten names of our mothers by changing the names on their jerseys to their mothers’ name. Becoming the huge point of conversation and inspiring millions of people to do the same. After all, why should our mothers’ name be forgotten?
Insight Star Plus launched had launched a new set of shows to break stereotypes around women. Though it was reaching women with its new shows, they could not reach the other half of the population – men.

That’s why, Star Plus decided to use cricket as a platform to do the job.