Advertising & Marketing Communications – Not for Profit
Client JSW Foundation
Brand JSW Group
Entrant Ogilvy & Mather
Brief The task at hand was to tap the occasion of International Women’s Day to give out a strong message to all the women out there who fight their way through life and the contribution that JSW’s Foundation is making towards the same.
Scale & Location On the occasion of International Women’s Day, JSW celebrated the struggles and victories of every woman. The campaign was created for the steel giant JSW’s charitable initiative Janam Se Janani Tak (From birth until I die), a flagship CSR Programme for girls and women across 1000 villages in 9 states, assisting them with Education, Healthcare and Livelihood.
The video shows the Olympian dressed as women from different walks of life – a cop, a chef, a nurse, an engineer. The message? The arena may be different, the battle is same. The idea is to stir a conversation about the fighting spirit of women from various strata of the society.