Use of Digital Platforms
Client Pidilite
Brand Fevikwik Gel
Entrant Madison Media
Brief Pidilite was launching a new Fevikwik variant called Fevikwik Gel which apart from providing great stickiness had higher viscosity thereby allowing users precise control.The role of Digital was to promote its new proposition: total control
Stick figures were a part of everyone’s growing-up stages. And these still look interesting when given a bit of personality. We had two characters fighting each other – good vs evil. With a mix of animation, foley and sound design, we brought our minimalist stick figures and their actions to life excitingly in every frame.