| Use of Digital Platforms | ||||
| Client | Pidilite | |||
| Brand | Fevikwik Gel | |||
| Entrant | Madison Media | |||
| Brief | Pidilite was launching a new Fevikwik variant called Fevikwik Gel which apart from providing great stickiness had higher viscosity thereby allowing users precise control.The role of Digital was to promote its new proposition: total control | |||
| Solution |
Stick figures were a part of everyone’s growing-up stages. And these still look interesting when given a bit of personality. We had two characters fighting each other – good vs evil. With a mix of animation, foley and sound design, we brought our minimalist stick figures and their actions to life excitingly in every frame. | |||
