Use of Digital Platforms
Client Broken Compass
Brand Broken Compass
Entrant DDB Mudra Group
Brief Broken Compass is a travel company that specialises in planning and organising offbeat vacations. However, most people always play it safe and travel to popular tourist destinations. So the challenge was to excite these people about travelling to offbeat locations, so that Broken Compass could step in to plan and organise the trip.
Solution By creating an interface that lets you get the cheapest fares to any picture you see on Flickr or Instagram, we changed people’s behaviour from searching flights to pre-decided destinations to searching flights to beautiful pictures from unknown destinations. They can then leave their contact and search data through one click if they want us to help plan their vacations to these places.