| TV Program Promo – Fiction Show – 31-60 Secs | ||||
| Client | Hotline BING | |||
| Brand | Comedy Central India | |||
| Entrant | Viacom18 | |||
| Solution | Take 2 of the coolest pop icons from different times & bring them together. The result is pretty evident. | |||
| Insight | The work run on TV & on the comedy central india page. The promo went viral within 2 week, receiving nearly 2.6 million views & got covered by every digital website to likes of Buzzfeed, E online, Mashable, Entertainment weekly, UNILAD, cosmopolitan, THE SUN UK, refinery 29, The telegraph UK, Huffington post & even Comedy Central UK. The ratings of Friends went up as well. | |||
