| Press Advertising – English | ||||
| Client | Penguin Random House India | |||
| Brand | Penguin Audiobooks | |||
| Entrant | DDB Mudra Group | |||
| Brief | Penguin’s physical titles have a competent market in India. The e-book segment is growing as well. But audiobooks don’t enjoy the same popularity. The brief was to showcase how listening to a Penguin audiobook can bring alive the book experience in much vivid a fashion. An experience quite different from simply just reading a book – so as to attract prospective converts. | |||
| Scale & Location | The campaign ran as newspaper ads and in-situ posters at strategic locations. Wherever we could capture the attention of the book-reading population. And thereafter extol the immersive experience of an a Penguin audiobook to them. | |||
| Solution |
Penguin Audiobooks have a great selection of titles across genres. Combined with wonderful narration in each title, myriad worlds come alive in your ear. In other words, all your ear’s a stage.So we showcased dramatic moments contained in the book being played out inside an arena, a stage, a theatre that the human ear becomes when its exposed to our audiobook range. | |||
